The word denim comes from one of the two places where the fabric was originally woven. The southern French town of Nimes created the fabric "Serge de Nimes". Serge is the name given to a twill woven fabric, traditionally a thick compact weave used mainly for military uniforms eg heavy trench coats. The French town of Nimes developed their own weave creating a lighter, softer more maleable fabric yet still maintaining its durability and function. Serge de Nimes was later shortened to de-Nimes or denim as we now know it as.
Originally the function of denim was mainly workwear with American companies such as Levi Strauss & Co selling mainly to the workforce. It wasn't until the early 50s when film and music stars started wearing jeans casually that the world deemed denim cool.
DECO cropped skinny white jeans styled with small rolled up hem
Marilyn Monroe relaxing in a pair of jeans on the set of The Misfits and Bridget Bardot wearing 'double denims' with a lightweight chambray shirt tucked into a pair of 501s cropped and rolled up - classic 50's look - we love it!
DECO blue authentic wash skinny jean styled with a black and gold Deco T-shirt and a vintage brocade 'shacket'.
James Dean famously wore jeans in his best known films such as 'A Rebel Without a Cause'.
DECO black skinny jeans styled with a black and gold Deco T-shirt and a vintage fringed leather belt.
Levis Strauss & Co on sight factory exhibition stand set up at the Panama Pacific International Exposition, 1915.
DECO blue authentic wash skinny jeans.
Online jeans shop now open www.deco.eu.com
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